Introducing HELM

Run the business.
Focus on the craft.

HELM is the AI-powered operations platform that handles your marketing, bookings, staffing, customer care, and insights—so you can focus on doing what you do best.

See the Platform
Trusted by service businesses across industries
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BARK & PURR Grooming
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LUXE Salon
REVIVE Wellness
PRIME Auto Care
+ More
HELM
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Overview
Dashboard
Calendar
Bookings
Customers
Marketing
Team
Reports
Settings
Good morning, Alex.
Here's what's happening in your business today.
May 15 – May 21 ▾
Revenue
$89,450
▲ 12%
Bookings
256
▲ 11%
Utilization
78%
▲ 8%
New Customers
42
▲ 15%
Performance Overview Revenue ▾
May 15May 17May 19May 21
AI Insights
Peak bookings expected Saturday May 18
2 team members underutilized — adjust shifts
Re-engage 18 inactive customers — AI campaign ready
View all insights →
Upcoming Bookings
10:00 AMSarah JohnsonGrooming
11:30 AMM. BrownGrooming
1:00 PMJ. DavisSpa
View calendar →
Recent Activity
New booking from Instagram
2m
5-star review received
1h
Campaign launched
3h
View all →
HELM Assistant ●
How can I help you today?
Ask HELM anything…›

One platform. Every operation. Fully automated.

Marketing
AI-driven campaigns that attract, engage, and convert.
Booking
Seamless scheduling that fills your calendar and reduces no-shows.
Operations
Smart staffing, scheduling, and task automation that keep your business running.
Customer Care
AI-powered follow-ups and support that build loyalty and reviews.
Insights
Real-time dashboards and AI insights for smarter decisions.
The Valet Operations Suite

HELM is your operational command center.

HELM is the flagship platform in the Valet Operations Suite — a connected ecosystem of AI-powered products built for service businesses. From acquisition to advocacy, we power every step of the customer and operations lifecycle.

HELM
Operations
Command Center
Marketing
Attract & Engage
Booking
Schedule & Confirm
Customer Care
Support & Delight
Operations
Staff & Execute

Ready to run a smarter, more profitable business?

See how HELM can transform your operations and drive measurable results.